Digital Marketing Assistance for Coconut Products to Improve the Economy of Village Communities
Keywords:
Economy, Digital marketing, Coconut productionAbstract
This report discusses the Digital Marketing Strategy for Coconut Production to Improve the Community Economy in Sentul Village, Gading District, Probolinggo Regency, East Java, in increasing sales volume through e-commerce platforms. This assistance aims to increase knowledge and skills in Sentul Village in managing coconut production, digital marketing strategies and online sales. The assistance method used is training and direct assistance in managing coconut production through digital marketing. The results of the mentoring show a significant increase in digital marketing strategies for coconut production in Sentul village after participating in the mentoring program. This increase is attributed to increased knowledge and skills in Sentuk Village in coconut production, digital marketing strategies and online sales.
References
Hasil Wawancara dengan Perangkat Desa Sentul, 2024.
Badan Pusat Statistik Kabupaten Probolinggo 2024 (pp. 1–10). https://probolinggokab.bps.go.id/indicator/101/191/1/jumlah-rt-rw-dusun-menurut-desa-di-kecamatan-gading.html
Mohammad Syaiful Suib; Tarmizi Nur; Irma Aulia; Lailatul Munawwarah; Rohma Dewi; DinFitri Busthami; Hindun Afiah; Zubairi, Pendampingan Pemanfataan Kelapa Untuk Meningkatkan Nilai Ekonomi Masyarakat Di Desa Rejing Kecamatan Tiris Kabupaten Probolinggo, Ejoin, 1, 12, 1401 -1408, 2003.
Novi Yanti; Sandra Dewi; Mursal Ghazali; Azhari; Hasri Kusuma Wardi; Nurhayati, Pengembangan Industri Rumah Tangga Minyak Kelapa Melalui Inovasi Pengemasan Produk dan Digital Marketing di Desa Beleka, Jurnal Pengabdian Magister Pendidikan IPA, 5, 3, 201-207, 2023. https://doi.org/10.29303/jpmpi.v6i2.3549
Novi Yanti et al. Ibid.
Hasil Wawancara dengan Perangkat Desa Sentul, 2024.
Ismail Nawawi, Metode Penelitian Kualitatif, Dwi Putra Pustaka, Sidoarjo, 2013.
I Dewa Made Endiana; Ni Putu Ariani, Pengembangan Umkm Minyak Kelapa Melalui Inovasi Pengemasan Produk Dan Digital Marketing Serta Penerapan Pembukuan Sederhana Dalam Upaya Peningkatan Pendapatan Sekar Sandat VCO, Prosiding Seminar Nasional Pengabdian Masyarakat (Senema), 2, 2, 937-943, 2023.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Mohammad Syaiful Suib; Yulianti, Siti Hajar Shaleha, Ratih Ika Wulan Dari Laila, Nur Mutiara, Angel Mareta Eka Ayu Lestari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
